Inbox Placement
Inbox placement is where an accepted message lands: inbox, Promotions, or spam. A definition, distinct from deliverability, with the guide linked.
Product & Engineering · July 17, 2026 · 1 min read
Inbox placement is where a receiving server puts a message after accepting it: the inbox, a Promotions or Updates tab, spam, or quarantine. It is different from deliverability, which only means the message was accepted.
A campaign can show 99% delivered while most of it sits in spam. Only a seed test reveals true placement.
See the full guide: Full guide: inbox placement vs deliverability.
Resources in this guide
| Term | Question |
|---|---|
| Deliverability | Was it accepted? |
| Inbox placement | Where was it put? |
Frequently asked questions
Is inbox placement the same as deliverability?
No. Deliverability is whether the server accepted your mail; inbox placement is where it then put it. A delivered message can still miss the inbox.
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