Collection

Email Authentication Essentials

Everything that proves your mail is really yours: the authentication overview, each of SPF, DKIM, and DMARC in depth, and the DNS records they live in.

36 guides

The Complete Guide to Email Authentication

How SPF, DKIM, DMARC, and the newer ARC and BIMI standards prove your mail is really yours, and why cold email fails without them.

Knowledge base2 min readDeliverability & Sender Reputation

What Is an SPF Record, and How Do You Set It Up?

SPF is a DNS record listing the servers allowed to send as your domain. Here is how it works, how to set it, and the mistakes that break it.

Glossary2 min readDeliverability & Sender Reputation

What Is DKIM, and Why Does It Matter for Cold Email?

DKIM cryptographically signs every message you send so receivers can prove it is really from you and was not altered. Here is how to set it up.

Glossary2 min readDeliverability & Sender Reputation

What Is DMARC, and Which Policy Should You Use?

DMARC tells receivers what to do when SPF or DKIM fails, and reports who sends mail in your name. Here is how to roll it out without blocking yourself.

Glossary2 min readDeliverability & Sender Reputation

DNS Records for Email: MX, PTR, SPF, DKIM, and DMARC

Every deliverability check starts in your DNS. Here is what each email record does, MX, PTR, SPF, DKIM, DMARC, and how they work together.

Knowledge base2 min readEmail Infrastructure

Google and Yahoo Sender Requirements, Explained

Google and Yahoo now enforce authentication, one-click unsubscribe, and a hard spam-complaint ceiling. Here is exactly what each rule asks of you.

Knowledge base5 min readDeliverability & Sender Reputation

Multiple SPF Records: Symptoms, Causes, and Safe Repair

A practical guide to multiple SPF records: evidence, safe checks, edge cases, and a controlled next step.

Guide5 min readDeliverability & Sender Reputation

SPF Too Many DNS Lookups: How to Simplify a Record

A practical guide to spf too many dns lookups: evidence, safe checks, edge cases, and a controlled next step.

Guide4 min readDeliverability & Sender Reputation

DMARC Aggregate Reports: How to Read rua Data

A practical guide to dmarc aggregate reports: evidence, safe checks, edge cases, and a controlled next step.

Guide5 min readDeliverability & Sender Reputation

DMARC Forensic Reports: When fo Data Is Useful

A practical guide to dmarc forensic reports fo: evidence, safe checks, edge cases, and a controlled next step.

Guide2 min readDeliverability & Sender Reputation

DKIM Selector Rotation: Planning a Safe Key Change

A practical guide to dkim selector rotation: evidence, safe checks, edge cases, and a controlled next step.

Guide2 min readDeliverability & Sender Reputation

DMARC Alignment Failed: Read the From, Return-Path, and d= Values

A practical guide to dmarc alignment failed from return path dkim: evidence, safe checks, edge cases, and a controlled next step.

Guide3 min readDeliverability & Sender Reputation

SPF Softfail, Neutral, and Permerror: What Each Result Means

A practical guide to spf softfail neutral permerror: evidence, safe checks, edge cases, and a controlled next step.

Glossary2 min readDeliverability & Sender Reputation

Email Authentication for Multiple Sending Services

A practical guide to email authentication multiple sending services: evidence, safe checks, edge cases, and a controlled next step.

Guide5 min readDeliverability & Sender Reputation

BIMI Readiness Checklist Beyond the Logo

A practical guide to bimi readiness checklist: evidence, safe checks, edge cases, and a controlled next step.

Guide2 min readDeliverability & Sender Reputation

Reverse DNS and PTR Checks for Shared Sending Infrastructure

A practical guide to ptr reverse dns shared sending: evidence, safe checks, edge cases, and a controlled next step.

Guide2 min readDeliverability & Sender Reputation

Tracking Domain Authentication: CNAME Setup and Failure Modes

A practical guide to tracking domain cname setup email: evidence, safe checks, edge cases, and a controlled next step.

Guide4 min readDeliverability & Sender Reputation

One-Click Unsubscribe Headers: Implementation and Testing

A practical guide to one click unsubscribe headers implementation: evidence, safe checks, edge cases, and a controlled next step.

Tutorial5 min readDeliverability & Sender Reputation

Authentication Change Rollback Plan for Email Teams

A practical guide to email authentication rollback plan: evidence, safe checks, edge cases, and a controlled next step.

Template2 min readDeliverability & Sender Reputation

How DNS Propagation Affects Email Authentication Checks

A practical guide to dns propagation email authentication: evidence, safe checks, edge cases, and a controlled next step.

Guide2 min readDeliverability & Sender Reputation

Email Authentication Inventory Template for Vendor Offboarding

A practical guide to email authentication vendor offboarding: evidence, safe checks, edge cases, and a controlled next step.

Template2 min readDeliverability & Sender Reputation

DMARC rollout from p=none to enforcement

A practical guide to dmarc p none to quarantine rollout: evidence, safe checks, edge cases, and a controlled next step.

Guide2 min readDeliverability & Sender Reputation

DMARC subdomain policy sp= explained and tested

A practical guide to dmarc sp subdomain policy: evidence, safe checks, edge cases, and a controlled next step.

Guide2 min readDeliverability & Sender Reputation

DMARC pct tag rollout: scope, testing, and limits

A practical guide to dmarc pct tag: evidence, safe checks, edge cases, and a controlled next step.

Guide2 min readDeliverability & Sender Reputation

External DMARC report destination authorization

A practical guide to dmarc external reporting authorization: evidence, safe checks, edge cases, and a controlled next step.

Guide2 min readDeliverability & Sender Reputation

SPF include versus redirect: choose the right composition

A practical guide to spf include vs redirect: evidence, safe checks, edge cases, and a controlled next step.

Comparison2 min readDeliverability & Sender Reputation

SPF HELO identity and null MAIL FROM troubleshooting

A practical guide to spf helo identity null reverse path: evidence, safe checks, edge cases, and a controlled next step.

Guide2 min readDeliverability & Sender Reputation

DKIM body hash failure after a gateway or list rewrite

A practical guide to dkim body hash failed: evidence, safe checks, edge cases, and a controlled next step.

Guide2 min readDeliverability & Sender Reputation

DKIM selector delegation for agencies and multi-tenant senders

A practical guide to dkim selector delegation: evidence, safe checks, edge cases, and a controlled next step.

Guide2 min readDeliverability & Sender Reputation

Separate authentication for marketing and transactional subdomains

A practical guide to transactional marketing subdomain authentication: evidence, safe checks, edge cases, and a controlled next step.

Guide4 min readDeliverability & Sender Reputation

Parked and unused domains: anti-spoofing authentication baseline

A practical guide to parked domain SPF DMARC: evidence, safe checks, edge cases, and a controlled next step.

Guide2 min readDeliverability & Sender Reputation

DMARC alignment test matrix for SaaS custom From domains

A practical guide to saas custom from dmarc alignment: evidence, safe checks, edge cases, and a controlled next step.

Guide4 min readDeliverability & Sender Reputation

Email authentication DNS records with DNSSEC: what to validate

A practical guide to dnssec email authentication records: evidence, safe checks, edge cases, and a controlled next step.

Guide2 min readDeliverability & Sender Reputation

Authentication records for disaster recovery and secondary senders

A practical guide to email authentication disaster recovery sender: evidence, safe checks, edge cases, and a controlled next step.

Guide5 min readDeliverability & Sender Reputation

Authentication evidence pack for a deliverability incident

A practical guide to email authentication incident evidence: evidence, safe checks, edge cases, and a controlled next step.

Template2 min readDeliverability & Sender Reputation

DKIM public-key record syntax and DNS truncation checks

A practical guide to dkim public key DNS syntax: evidence, safe checks, edge cases, and a controlled next step.

Guide2 min readDeliverability & Sender Reputation